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      With the promotion of science and technology, human beings started from the slash-and-burn agricultural civilization and began to advance to the advanced industrial civilization and the electric age. The change of information technology has fundamentally reshaped the human interaction mode, created a new way of individual link, and promoted a wider range of social collaboration.

      At present, the world has accelerated into the stock era of excess social productivity, so the source of wealth creation, from a single production efficiency competition, began to meet personalized market demand, the construction of new consumer relationship, and the overall optimization and upgrading of the industrial chain direction. In this process of change, the key is no longer to supplement and upgrade human resources, but to eliminate human intervention factors as far as possible, and make technology truly operate efficiently as the core of the value network. Technologies such as autonomous driving and artificial intelligence are challenging and replacing human decision-making systems. Big data can give new digital identities to production materials and form spontaneous interaction mechanisms and circulation rules through the Internet of Things and blockchain. With the continuous emergence, development and maturity of intelligent technologies, human beings have the opportunity to use them as leverage to leverage social wealth in higher dimensions.


      The charm of blockchain technology has continued since the epoch-making birth of Bitcoin in 2008, and the trend of decentralization proposed by it has become more and more new in a wide range of operational practices. In 2020, after ten years of development, the inflection point of the application of blockchain technology has arrived, and blockchain has officially been promoted to the height of national strategy. General Secretary Xi Jinping stressed at the 18th collective study session of the Political Bureau of the CPC Central Committee that the block chain should be regarded as an important breakthrough for independent innovation of core technologies and accelerate the development of block chain technology and industrial innovation. As the National Development and Reform Commission has clarified the scope of "new infrastructure" including blockchain technology, blockchain has once again become a high-frequency hot word in the discussions of the two sessions. Quanzhou City, Fujian Province, will build a "highland of blockchain technology innovation and application" around the three aspects of blockchain + supply chain, financial services and product traceability. Jinjiang Industry and Information Technology Bureau also clearly pointed out to promote the application of "textile shoes and clothing chain", realize the transparency of the production process, and track the circulation of their own products in the whole supply chain, and improve the efficiency of supply chain management and brand trust.

       Relying on blockchain technology, FISU has built an anti-counterfeiting traceability platform for athletic shoes, a business service platform for supply chain finance, an online shopping mall bidding system, big data storage and application business ecology, etc., creating a precedent in the blockchain + athletic shoe industry. Relying on the blockchain token economy model and incentive mechanism, FISU will empower the real economy and brand building to drive the rapid development of the global sneakerindustry.


      We are committed to building a globally oriented blockchain application ecological chain with high security and transparency in the "Shoe Capital of China", namely "First Sport Shoes Token Union", the world's First sneaker Token Union, referred to as FISU. Based on the traditional shoe industry


      In business operation mode, FISU can be comprehensively applied to anti-counterfeiting traceability, supply chain management, supply chain finance, online bidding and shopping mall, big data storage and analysis, big health platform and other fields. With more than 20 years of experience in shoe industry r&d, production, operation and management, domestic and foreign trade and financial securities industry, FISU Ecology will gradually expand its technical service field in the future, covering food, daily necessities, building materials, machinery and other manufacturing and livelihood fields, and become a general ecological chain recognized by the whole industry alliance.


      FISU builds a trusted and open supply chain management system by virtue of the features and advantages of blockchain technology, such as anti-counterfeiting and traceability: Through the blockchain sneaker anti-counterfeit traceability service platform, every pair of shoes in circulation in the market can be registered on the FISU Network blockchain system in the form of one thing and one code, and at the same time provide consumers with real, reliable and transparent commodity information query and verification function. FISU uses on-chain digital capabilities to empower physical commerce, from the production, transportation, procurement, sales and other links, the entire process of information on the chain and intelligent management, so as to form a whole traceability of footwear circulation information monitoring network. Through the acquisition and analysis of on-chain data, FISU can empower enterprises with supply chain management capabilities based on big data analysis, and provide financial institutions with risk protection for supply chain financing in the shoe industry.


      The Asia-Pacific region and China are one of the most important production and sales markets for the global shoe industry. With FISU's ecological construction and market development, FISU will set up a global footwear commodity (barter) exchange based on the asia-pacific region with the help of the market scale in Greater China, to help the footwear industry change and achieve more rapid development, and realize resource sharing between FISU and the whole industry, and a win-win situation without bounds.